Chief Faculty - Rahul Gadekar

* Stanford LEAD | Symbiosis Alumni with 11+ years of experience with diverse roles in Digital Media & Marketing Communication

* Worked with brands including Flipkart, Sony TV, Colors, STAR TV, Logitech, Cox & Kings, ICICI Pru, Universal Films of India, Richfeel, Gitanjali, Evolve Back Resorts, Scindia School etc

* Expert in Performance Marketing, Search Behaviour, User Acquisition, Web Analytics, Programmatic, CRO & Dynamic Creative Optimization.

* Film Marketing: Fast & Furious 6 & 8, Minions 2, Jurassic Park (2015), Despicable Me 2 etc

* Television Content Producer: India’s Got Talent 3 & 4, Kaun Banega Crorepati 5, Indian Idol 5, Boogie Woogie, Filmfare etc

* Visiting Faculty: Symbiosis Institute of Business Management & Symbiosis Institute of Media & Communication (MBA), Pune

* Founder: R Academy & R Interactives

What You’ll Learn

  • Google Adwords Fundamentals
  • Pricing Fundamentals
  • Keyword Analysis & Match Type Strategy
  • Defining Adwords Campagins Structure
  • Bidding strategies to drive high ROI
  • Ad Rank & Quality Score
  • Dynamic Keyword Insertion
  • Ad Customiser
  • Dynamic Search Ads
  • Creating Display Ads
  • Targeting in Display advertising
  • How Remarketing Works?
  • Setting up Remarketing Campaigns
  • Youtube Advertising & Campaigns
  • Conversion Tracking Setup & Measurement
  • UTM Parameters & URL Template
  • Optimising techniques to reduce acquisition cost and drive more value

Google Adwords Course Curriculum

  Welcome to Advanced Digital Marketing Course
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  Introduction & Fundamentals of Adwords
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  Key Concepts in Google Adwords
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  Understanding Search Ads
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  Understanding Display Advertising and Remarketing
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  Understanding Youtube Advertising
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  Understanding Conversion Tracking & UTM Parameters
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  Measuring & Optimising Google Ads Campaign
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  Google Ads Data Interpretation Assignment
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Learn Google Adwords Today!

Participants Speak

Sandeep Parakh -

Associate Director, Nielsen

The Digital Marketing Communication Course at R Academy is designed with a futuristic approach wherein you learn from the advanced technologies and strategies used in Digital Media. The best part of the course which I feel is that the cases which are part of the course are actually executed by the Faculties, which helps you to get an overall perspective of Digital Campaign Design from scratch.

Akhila Nambiar -

Marcom, Mitsubishi Electric

I was part of the course and I got to understand the fundamentals right which I feel I am proud of because I feel once you get the fundamentals strong, you can build on your marketing strategies effectively. Another important aspect of the course is that each topic is covered with deep insights which help you to understand each domain of Digital effectively.

Gurleen Batra -

Assistant Manager Kinetic

My interest in the sphere of Digital ecosystem was pretty much okay but I didn’t know where to start. It was high time that I started picking up the basics and learn the fundamentals. Attending Rahul Sir courses have helped me a lot in honing my skills in Google AdWords, SEO marketing and different softwares (For analytics, research, insights) which I had no knowledge about. Working currently in digital vertical, my mentor expected me to have some pre-requisite knowledge & my life here is sorted because of the concepts I have learnt through this course.